Radar is an RFID and computer vision technology company that automates inventory management, analytics, and checkout in retail environments with unprecedented speed and location accuracy.

The identity communicates the concept of reflectivity, one of the core principles that enables RFID technology.

Working closely with Radar, the identity was implemented across their marketing materials and back-of-house iOS app that retailers use to track and manage their inventory. 

Designed at Order
under Hamish Smyth